Roskow Newsletter Archive
Colonial First State: giving us MORE, or treating us like MORE-ONS?
If you've watched a bit of TV lately, you may have seen Colonial First State's new commercial (if not, click here to view). They have something different to deliver compared to all other fund managers - more.
They have more people, in more places; more experience, more research to give you more confidence, more opportunities, more investment power. They close by saying that they're Australia's biggest fund manager they can give us more because they have more to work with.
Colonial First State, bring it in tight for a moment and listen carefully. We don't want more power - if we trust you with our client's money, we want more RETURNS. We want you to deliver more returns than a passive fund manager that has less people, does less research and charges far less fees than you do.
Are you delivering more returns than the competition? If you were, I'm sure you'd be telling us all about it. I guess you're not.
Having more people on your staff means a higher wage bill. Paying for experienced staff means a higher wage bill. Doing more research means higher running costs. These costs are borne by my clients, the investor, so do me a favour start focusing your energy on delivering more returns, not power. Until you do start showing us that you're delivering more returns, for me to recommend your funds, I'd have to be a complete MORON.




Comments
Thanks for the articles. Whilst I agree with your general sentiments, however, I must point out that I believe residential property in particular is a very different beast.
Whilst passive index funds may work for many asset classes, in Australia, it is extremely difficult to invest in residential property in anything other than an 'active' manner. And even real estate based index funds (such as XPJ) cover only a very small and specific aspect of investment grade real estate stock, biased very strongly towards retail assets (thanks to the size of the Westfield portfolio) and to a lesser extent office/commercial property.
Also I noticed on twitter you provided a link to a ProSolution report. One of the key elements they talked about with residential property was active nature of property investment (ability to renovate, subdivide etc.) that set it apart from other asset classes. In this context I believe it makes sense to undertake research into the market in order to try and pick properties that are likely to 'outperform' the general market. A truism in property investing is that you never buy the median value for a suburb, only a specific property.
So whilst I agree noone has a 'crystal ball' to accurately predict the future price moves, I believe due diligence, market research and growth predictions form an important part of developing a successful 'active' property investment portfolio.
Cheers.
Until they become customer centric then there is no way they will be building products that meet customers needs – I mean seriously, what the $&*@ is an excess transaction fee??? It’s my money you idiots!
cracker articles and love the artwork on the whitepapers - they look mint!